Author(s):Yashika Guleria1, Dr. Varun Saini2
Abstract: From the point of view of customers, it is pertinent to know how they measure various channels for their purchasing. Internet now-a-days holds the attention of a major portion of retail market. Millions and millions of people are shopping online. However, on the other hand, there are many customers who go for purchasing offline so as to examine the product and hold the possession of the product just after the payment. In this contemporary world, customer’s loyalty stands upon the consistent ability to deliver quality, value and satisfaction. The customer in today’s era have not only many stores choice, but they also have a wide variety of channels to choose from. With the start of numerous channels and a continuous increase in the competition among both online and offline shopping modes, the understanding of what encourage customer to opt any one channel in comparison to the other become progressively important to assess. Thus, the paper progresses with the aim to explore how consumers evaluate products and services within and across online and offline shopping channels. The research methodology follows the purposive sampling to acquire the required primary data for the study and concluded with a favourable inclination of consumers for the online shopping channels.
Keywords: Technology, consumer, internet, traditional shopping, online avenues.
DOI:10.61165/sk.publisher.v9i10.1
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Evaluating Influence Factors on Consumer Behaviour towards Online & Offline Shopping
Pages:07-12
