Author(s):Ravinder Singh

Abstract: The contribution of print media in providing information and transfer of knowledge is remarkable. Print media has a quality of making a longer impact on people (readers) mind with depth and analytical reporting. In developing countries like India, one of the main concerns is to optimize the role of print media in the rural area. In India, media is all about people, where approximately 70% of the population living in the rural area. Media helps the government to learn about public needs and plan their programmes accordingly. It also helps the public to know about government plans and policies. But a number of quantitative studies documented that a rural journalism in the mainstream press was negligible as compared to their marketing and industrial coverage. A holistic approach to the problems of rural India is yet wanting on the media front. In this study, we are going to calculate the coverage of rural news through English daily newspaper “The Time of India” and Hindi daily Dainik Jagran for 15 days on regular basis. To achieve the objectives the researchers have been used content analysis method in a qualitative & quantitative manner. The study is an attempt to understand the coverage provided by a daily newspaper in such issues- health, panchayat, agriculture, debt, farmer’s suicide, and water issue etc.

Keywords: print media, rural problems, rural policies, rural development

DOI:10.61165/sk.publisher.v5i12.1

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Print media’s coverage of rural development; A comparative study of newspapers

Pages:53-58