Author(s): Ankita Mehra

Abstract: Crowdfunding has emerged as a disruptive financial innovation reshaping how startups secure early-stage capital. This paper explores the influence of crowdfunding on startup success, focusing on key success factors such as campaign design, social capital, platform choice, and post-campaign performance. A narrative literature review supported by a matrix framework synthesizes recent findings. The study also presents a conceptual framework with key variables and recent data trends. The findings suggest that beyond fundraising, crowdfunding contributes to market validation, consumer engagement, and long-term venture growth.

Keywords: Crowdfunding, Startup Success, Entrepreneurial Finance, Campaign Design, Narrative Review, Innovation, Investment Platforms.

DOI:10.61165/sk.publisher.v12i5.2

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The Influence of Crowdfunding on Startup Success: A Contemporary Review and Analysis

Pages:07-12