Author(s): Kalyani Raval¹, Juned Nizambhai Belim²

Abstract:

This study examines the role of hyper personalization and improving customer engagement through the use of advanced data analytics and artificial intelligence. The purpose of the research is to understand how real-time customer data, behavioral insights, and predictive models can be used to deliver highly customized interzction across digital platforms. The methodology involves a review of existing literature, analysis of customer engagement metrics, and evaluation of case studies fro organization systems.
The key findings indicate that hyper personalization significantly improves customer satisfaction, engagement rates, and brand loyalty by providing relevant and timely content and recommendations.
The study concludes that while hyper personalization offers strong competitive advantages, its successful implementation depends on responsible data usage and adherence to privacy and ethical standards.

Keywords: Customer, Digital Platform, Brand.

DOI: Available on auithor(s) request

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Hyper - Personalization in Customer Engagement Analysis

Pages:19-22