Author(s): Jyotika1, Aarti2
Abstract: The study focused on the factors that affect consumer attitude towards mobile advertising. Further, to find out if there are any differences in the attitudes of youth and adults. The sample collected was 120. Convenience sampling was used and the sample was collected between Feb. 15 and March 18, 2023. The results suggest only irritation was associated with the attitude towards mobile based advertising and it was found to be negatively associated with the attitude of the consumers. Additionally, there was no distinction between the attitudes of adults and youth. This research will be helpful to the marketers.
DOI:10.61165/sk.publisher.v11i7.2
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A Study to Understand the Differences in the Attitudes of Youth and Adults towards Mobile Advertising
Pages:5-10
Jyotika, & Aarti. (2024). A Study to Understand the Differences in the Attitudes of Youth and Adults towards Mobile Advertising. SK INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH HUB, 11(7), 5–10. https://doi.org/10.61165/sk.publisher.v11i7.2
