Author(s): Renu¹, Arti Pandit Dhawan²

Abstract: This study aims to examine the impact of various dimensions of investment behavior on the attitude towards investment among public sector employees in Haryana, India. . This study is descriptive and analytical in nature that identifies key factors such as perceived risk, perceived benefits, perceived behavioral control, subjective norms, and investment knowledge and experience, and investigates their influence on investors’ attitudes. A sample of 240 employees was drawn from four major government departments across six revenue divisions of Haryana using a combination of random, purposive, and snowball sampling techniques. Data were collected through structured questionnaires and analyzed using multiple regression analysis. Results revealed that perceived benefits, subjective norms, perceived behavioral control, and investment knowledge positively and significantly influence investment attitudes, while perceived risk showed a significant negative effect. The model explained 48.3% of the variance in attitude towards investment, indicating a strong predictive capability. These findings underscore the multifaceted nature of investment behavior and highlight the importance of social influence, perceived control, and knowledge in shaping positive investment attitudes among government employees. The study offers practical implications for financial advisors and policymakers aiming to enhance investment participation within the public sector

Keywords: Investment Behavior, Attitude towards Invest etc.

DOI:10.61165/sk.publisher.v11i12.117

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Examining the Role of Investment Behaviour in Shaping Investors Attitude towards Investment

Pages:600-608