Author(s): Archana B. Satokar¹, Dr. Jayant P. Bobde²

Abstract: This comparative study examines the shopping preferences of women from the perspective of two types of retail environments: super shops (large retail stores) and traditional retailers (smaller, independent shops). The study explores factors such as convenience, product variety, pricing, customer service, and shopping experience, highlighting how these elements influence women's purchasing decisions. Super shops are favored for their convenience, wide product range, competitive pricing, and online shopping options, making them suitable for busy women seeking efficiency. On the other hand, traditional retailers offer personalized service. This study provides valuable insights into the evolving nature of retail preferences and the factors that shape women's consumer behavior in contemporary shopping contexts.

Keywords: Super shope, Retailers, Women’s preference, Comparative study.

DOI:10.61165/sk.publisher.v11i12.17

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Comparative Study of Super Shope and Retailer from the Point of View of Women's Preference

Pages:84-89